What’s the hardest part about running your own business? Brand differentiation. Building your own identity and managing to differentiate it from the rest is difficult but also something you see successfully in big brands across the world. How did brands like Zara and Coca Cola get to where they are now? By analysing their moves, we can help you set your business apart from the competition without further ado.
Who said you have to run a service to have impeccable customer support? Get rid of the notion at once. Having great customer support is a one way ticket to success because majority of customers tend to appreciate this aspect the most. So work on upping your customer support- prompt replies and loyalty is a must.
Own Up To Mistakes
Mistakes happen in each company- but the worst thing you can do is ignore it and hope the situation handles itself. Negative feedback tends to spread like wildfire so you can expect your company’s likeability to drastically decrease over night if you don’t stay on top of the situation. So whether the fault lies in your hands or not, if the customer is unhappy, deliver a sincere apology so the situation doesn’t get out of hand and you still walk out with the respect of your customers for owning up to a mistake.
Corporate Social Responsibility
A great way to get more people to fall in love with your brand and message is to keep in touch with your corporate social responsibilities. While your customers are important, focusing on CRS activities is a great way keep yourself relevant, make news and, as a result, increase revenue. And in today’s day and age, there’s absolutely no shortage of things for you to do that would make you instantly popular!
You need to stay on top of emerging trends if you want to remain relevant in the industry. Think of ways to incorporate new technologies into your operation or to come up with new services/products based on customer feedback. Don’t forget to adjust the flexibility of your marketing techniques as well. The use of social media and techniques like PR SEO are great ways to spread unique ideas and valuable information to your consumers while also increasing your rankings! Corporate blogging is definitely an up and coming way to get your ideas out there so this is an idea worth looking into.
A great way to endorse your company’s reliability is to offer guarantees. People automatically feel safer when they read guarantee messages so it puts you at an advantage. For example, you could put forward a guarantee for next day delivery. But you need to be extremely confident you can produce results and be at a standpoint to back up this guarantee should it be needed.
With these techniques, you essentially market your company as trustworthy, reliable and consistent- 3 things consumers need to see in the corporate world. This will set you apart from the crowd should you play your cards right.